Excerpt from an e-mail I received from Adobe.


Join us April 12th and make your mark
With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. Welcome to Adobe® Creative Suite® 5—software that will allow you to reach more people, more effectively, in more places, with whatever masterpiece you can imagine.
Join us for the exclusive Global Online Launch Event, Monday, April 12, 2010.


Right off the bat, this advertisement goes for the heart with "make your mark". Human nature is to want to be noticed and set yourself apart from others. It's an effective hook.

I'm not sure if this advertisement was specifically made for the pacific northwest, but talk of trees and branching out is a very good metaphor.

Immediately after the headline, it states "With the right tools..." and after their colorful metaphor Adobe clearly states that their new product has the tools you need.