What exactly is copywriting?
What are your weaknesses in writing and how do you get around them?
What got you started in copywriting?
Friday, February 19, 2010
Tuesday, February 16, 2010
Friday, February 12, 2010
The Easy Way to Setup a Shared Drive in Windows 95
I chose to review Meadow Nelson's edit of setting up a share drive. Her directions are clear, concise, and even included graphics to lead the user. I have to admit as a long time Mac user, the original instructions didn't make much sense. After reading Meadow's rewrite of the instructions I know exactly what to do. Very well done.
Tuesday, February 9, 2010
Friday, February 5, 2010
Rhetorical Analysis
This week's blog post is analyzing any random piece of writing for rhetoric. So, in the spirit of randomness, I'll be analyzing the back of this Sun Chips bag.
MAKING THE PLANET GREENER
Thanks to our Green Effect(tm) program, we awarded a total of $100,000 in grants to five ideas that will help make the planet greener.
The thing that struck me was the name "Green Effect" was trademarked. By doing so, they've added ethos to an otherwise logos statement. Since this short blurb is all about "making the planet greener," you could also infer that other companies that aren't doing the same are wrong, thereby building up their own ethos yet once again.
MAKING THE PLANET GREENER
Thanks to our Green Effect(tm) program, we awarded a total of $100,000 in grants to five ideas that will help make the planet greener.
The thing that struck me was the name "Green Effect" was trademarked. By doing so, they've added ethos to an otherwise logos statement. Since this short blurb is all about "making the planet greener," you could also infer that other companies that aren't doing the same are wrong, thereby building up their own ethos yet once again.
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