This week's blog post is analyzing any random piece of writing for rhetoric. So, in the spirit of randomness, I'll be analyzing the back of this Sun Chips bag.
MAKING THE PLANET GREENER
Thanks to our Green Effect(tm) program, we awarded a total of $100,000 in grants to five ideas that will help make the planet greener.
The thing that struck me was the name "Green Effect" was trademarked. By doing so, they've added ethos to an otherwise logos statement. Since this short blurb is all about "making the planet greener," you could also infer that other companies that aren't doing the same are wrong, thereby building up their own ethos yet once again.
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Interesting analysis - I wonder if sun chips bags are as environmentally friendly as they imply.
ReplyDeleteNice point! Does it seem right to you that companies should be allowed to trademark works such as this example?
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