Friday, April 9, 2010
Thoughts on the last guest speaker
I've never thought about writing or publishing a book, so I wasn't sure what I would get out of our last guest speaker Tom. To my (pleasant) surprise, I enjoyed his talk despite that I'll still never write or publish a book. Though, the idea of using Amazon.com or some other similar company would probably be my venue of choice.
Friday, April 2, 2010
The Persuaders
After watching The Persuaders documentary it made me glad that I haven't owned a TV for the last 7 years or so. I'm more of a literal minded person, so advertising's slant toward the abstract leaves much to be desired.
Even though it was nothing new to me, Frank Luntz's segment was particularly interesting. The idea of putting the right spin on an issue through little more than carefully chosen wording is fascinating and somewhat frightening. Simply changing the words used to explain a topic shouldn't depend on how artfully said words were chosen but whether or not a person agrees or disagrees with the topic. Have we really sunk so low?
Even though it was nothing new to me, Frank Luntz's segment was particularly interesting. The idea of putting the right spin on an issue through little more than carefully chosen wording is fascinating and somewhat frightening. Simply changing the words used to explain a topic shouldn't depend on how artfully said words were chosen but whether or not a person agrees or disagrees with the topic. Have we really sunk so low?
Friday, March 26, 2010
Excerpt from an e-mail I received from Adobe.
Join us April 12th and make your mark
With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. Welcome to Adobe® Creative Suite® 5—software that will allow you to reach more people, more effectively, in more places, with whatever masterpiece you can imagine.
Join us for the exclusive Global Online Launch Event, Monday, April 12, 2010.
Right off the bat, this advertisement goes for the heart with "make your mark". Human nature is to want to be noticed and set yourself apart from others. It's an effective hook.
I'm not sure if this advertisement was specifically made for the pacific northwest, but talk of trees and branching out is a very good metaphor.
Immediately after the headline, it states "With the right tools..." and after their colorful metaphor Adobe clearly states that their new product has the tools you need.
Join us April 12th and make your mark
With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. Welcome to Adobe® Creative Suite® 5—software that will allow you to reach more people, more effectively, in more places, with whatever masterpiece you can imagine.
Join us for the exclusive Global Online Launch Event, Monday, April 12, 2010.
Right off the bat, this advertisement goes for the heart with "make your mark". Human nature is to want to be noticed and set yourself apart from others. It's an effective hook.
I'm not sure if this advertisement was specifically made for the pacific northwest, but talk of trees and branching out is a very good metaphor.
Immediately after the headline, it states "With the right tools..." and after their colorful metaphor Adobe clearly states that their new product has the tools you need.
Friday, February 19, 2010
Questions for Laurie Harquail
What exactly is copywriting?
What are your weaknesses in writing and how do you get around them?
What got you started in copywriting?
What are your weaknesses in writing and how do you get around them?
What got you started in copywriting?
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