After watching The Persuaders documentary it made me glad that I haven't owned a TV for the last 7 years or so. I'm more of a literal minded person, so advertising's slant toward the abstract leaves much to be desired.
Even though it was nothing new to me, Frank Luntz's segment was particularly interesting. The idea of putting the right spin on an issue through little more than carefully chosen wording is fascinating and somewhat frightening. Simply changing the words used to explain a topic shouldn't depend on how artfully said words were chosen but whether or not a person agrees or disagrees with the topic. Have we really sunk so low?
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